Call of Duty Commentary Microsoft_Xbox_One_console

Published on July 31st, 2013 | by CodCom

Xbox One Consumer Feedback

Seems like Microsoft is admittedly sheepish about being green with connecting with its consumers for Xbox One.

In an interview with IGN, Chief Product Officer Marc Whitten relented that some key DRM policies that were left out after Xbox One’s initial debut will make a comeback.

A key pusher for this issue was a petition in, where gamers rallied for the return of reversed features that were met with disapproval due to misinformation, and “was taken away because Sony took advantage of consumers(’) uncertainty.”

These features, of course, include Xbox One’s Family Sharing Plan—which would have granted up to ten more players access to one’s game library. “If it’s something that people are really excited about and want, we’re going to make sure that we find the right way to bring it back,” Whitten stressed.

However, when asked for a ‘road map’ on details of the feature’s resurrection, what IGN got was a beauty pageant answer.

“A ‘road map’ sort of implies more like ‘on date X it’s back’ than I think exists, but we believe really strongly in how you build a great experience on Xbox One for me as an individual, but also for my family. Family Sharing is a great example of how you do that with content. I think you’re going to see us, both with examples like that and with other things, keep pushing on how that’s something great. An example is some of the stuff we’re doing with what we announced around Gold, where other people in the house get the advantages of Gold when I’m a Gold member. You’re going to see us continue to push in those areas.”

Whitten also emphasizes Microsoft’s intent to be more absorbent when it comes to consumer feedbacks. “Because we weren’t participating in the conversation in a deep enough way, it got us sort of off cycle about how we talk about our program. I think we’ve learned a lot of lessons.”

Well, you know what they always say: Communication is key to a good relationship.


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