Published on August 18th, 2011 | by Tatterr
Community Beat #1: Call Of Duty Beats Top 3 Facebook Games!
Call of Duty Players more engaged than the Top 3 Facebook Games
In an article by M.H. Williams from the IndustryGamers website he states that Activision Publishing CEO Eric Hirschberg, at the 13th Annual Pacific Crest Global Technology Leadership Summit explained why Activision hasn’t bought into the Facebook gaming craze. According to Hirschberg Call Of Duty players, pay to play more than any other Facebook game, and their monthly unique users and the average time spent playing daily is more than the top 3 Facebook games. So while you’re Facebook feed is being blown up by Farmville Requests be thankful Activision has decided to stay solely on the console. Realistically to incorporate the massive Call of Duty franchise into a Facebook free to play style game could just give it a cheap and tacky feel.
How do you go from the Airport scene in Modern Warfare 2 to Grandma Mildred just sent you two flash bangs join my clan to Pwn these other Facebook noobs! Or perhaps they would make it a First Person Shooter port that you could run through your browser similar to the Paintball game on Facebook. Unless they are willing to spend some serious time and money building servers to handle the strain on the system as well as the graphics requirements.
Any future ventures into this social media gaming, or a micro transaction based game will probably be determined by the success or failure of the micro transaction MMO game they are releasing in China later this year. While Activision isn’t refusing to eventually do a Facebook game Hirschberg states that Activision’s strategy continues to be very well aligned with the market. Several others are nervously watching the social media games and perhaps jumping the gun by throwing together a sub par game just to say they have one. If Activision was to follow suit with there strategy for the release of a new addition to the franchise they may feel a social media integration could detract from the hype they were generating for their console and PC releases.
With the recent news that Call Of Duty: Modern Warfare 3 pre-orders are surpassing Call Of Duty: Black Ops pre-orders that is a strong testament that Activision is looking for another record shattering release. While they prefer to focus on consoles for gaming one can only hope they stick with a social network integration on the Call Of Duty Elite service. Who wouldn’t want the ability to instantly share clips, game stats, or achievements on Facebook, Twitter, and Google Plus. An integration of this sort would continue to engage the Call Of Duty community more and maybe even keep the unique users well above the top 3 Facebook games.
What do you think? Would the ability to select an Epic Killcam to be posted on Facebook with a click be worth the paid Elite Service? What if we could use it to report glitches? cheaters? Boosters? Oh imagine the power of public shame! To face a jury of your peers to be banned from Call Of Duty for being cheating scum! Oh the possibilities. Time will be the only true judge of what is to pass with this franchise so keep an eye on the site for more Modern Warfare 3 and Call Of Duty Elite info as we get it.
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