Published on May 23rd, 2012 | by The_Mack_Attack3
Activision Sued Over Use Of Delta Force Logo
It seems Activision have got themselves into another spot of bother recently, the Call of Duty publisher is being sued by developer NovaLogic over a image and word usage Activision copied from one of their games from the 90′s called “Delta Force”.
The image, which we can see in Modern Warfare 3, has a striking resemblance to NovaLogic’s Delta Force logo. The company also owns a trademark on the words “Delta Force”, which is a nickname for 1st Special Forces Operational Detachment-Delta, but not official, so up for grabs. The copied image is not just present in-game, the logo is also branded on headsets and strategy guides sold from Activision.
With Novalogic seeking damages and an injunction, they want to take Activision to court for trademark infringement. A complaint from the developer read:
The infringing mark’s lightning rod is horizontal rather than vertical and a portion of the delta sign is set behind the dagger blade rather than being superimposed…Despite Activision’s irrefutable knowledge of NovaLogic’s superior trademark rights, Activision created knockoff marks that are identical [to] NovaLogic’s design and word marks. Activision then shamelessly inserted these infringing marks throughout its competing first person military adventure video games.
After such a long and heated court battled with former Infinity Ward developers West and Zampella, you would think Activision will start to play it safe, but no surprise that they find themselves in the firing line again. At least this time, they ain’t up against such tough opposition.
Do you think Activision should watch their boundaries? Let us know in the comments!
(Image via Joystiq)