Published on November 13th, 2010 | by CodCom
Black Ops To Smash Records
We’ve made some comparisons between the Call of Duty: Black Ops and Call of Duty: Modern Warfare 2 pre-order numbers before and with every comparison Call of Duty: Black Ops performed better than Call of Duty: Modern Warfare 2. So it came as no surprise to us when Activision announced that Treyarch’s Call of Duty: Black Ops broke the day-one sales record, which was previously held by Infinity Ward’s Call of Duty: Modern Warfare 2.
There has never been another entertainment franchise that has set opening day records for two consecutive years and we are on track to outperform last year’s five-day global sales record of $550 million. The game’s success underscores the pop culture appeal of the brand. Call of Duty: Black Ops is the finest game that Treyarch has ever made and raises the bar for online gameplay by delivering the deepest and most intense Call of Duty experience yet. The Call of Duty franchise has over 25 million players around the world that are engaged in billions of hours of online gameplay, and we are committed to supporting them with new content and features on a more frequent and regular basis.” Bobby Kotick, Activision CEO
By breaking the one-day sales record, Call of Duty: Black Ops become the biggest entertainment launch ever. Call of Duty: Black Ops managed to rake in a staggering $360 million (5.6 million copies)within the first 24 hours in North America and the United Kingdom. The previous record was set at $310 million.
This also means that Call of Duty: Black Ops has not only shattered American game sales records, but also sales records for the entertainment market as a whole, soundly beating huge opening week blockbusters like Avatar, The Dark Knight Returns and Harry Potter & the Half-Blood Prince.