Call of Duty: Black Ops black-ops-multiplayer-will-always-be-free-says-treyarch

Published on September 10th, 2010 | by CodCom

Black Ops Multiplayer Will Be Free – No ‘Online Pass’ Required

The ‘Online Pass’ is being used by various publishers such as EA, Ubisoft, THQ and maybe even Sony. If you are not familiar with the ‘Online Pass’, the ‘Online Pass’ allows you to access the multiplayer content of the game you purchased for a $10 fee (there is a 7-day trail also) This model was introduced to combat used games. So when you decided to give or sell your copy of the game to someone else, he or she had to buy an ‘Online Pass’ to make use of the multiplayer content.

Treyarch studio head Mark Lamia says they’re going to try a different tactic, he said:

I want to take that in the other direction and bring consumers really great reasons to keep their games, rather than trade them in. Multiplayer is critical to the success of this series. It has such tremendous staying power — there are millions of people playing Call of Duty every day. It’s entertaining people on a magnitude that’s mind-blowing and we work really hard to make sure it’s supported for a long time.

To that end, Lamia said improving and supporting Black Ops’ multiplayer will be Treyarch’s major focus once the game ships.

We’re going to support the hell out of Black Ops. That will be our focus post-release: making sure we keep our fans engaged, and hopefully as a result, they’ll want to keep playing our game and won’t want to trade it in.

What are your thoughts about the ‘Online Pass’ and Treyarch deciding not to use this model for Black Ops? Personally, I’m glad I don’t have to pay another $10 just to make use of the multiplayer content.

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